Here are five important tips when marketing to new homeowners on the Peninsula.

1)  Welcome the new homeowner — A simple, personal paragraph welcoming the new resident to our community is helpful.

2)  Introduce yourself and your business — Introduce your business in an eye-catching way if possible.  Be sure to include any products or services that might be of immediate interest to a new homeowner.  List your hours of operation, website and email information, convenient parking or anything else that differentiates you from your competition.

3)  Give an incentive to choose your business — Promoting your business by offering incentives can boost your business immediately.  This may be in the form of offering a free gift, discount coupon or introductory price for a limited time when they purchase something from your business.  Remember that new customers are worth a lot of revenue for many years in a community.   that they can take advantage of or receive by visting and or using your business.

When coming up with ideas for an offer, remember that the objective is to get the new homeowner to visit or purchase from your business.  The higher the value of the offer, the greater the incentive typically.  Sometiems a very creative offer that is based on something that may be of value to new homeowners will also be received well.

You may want to structure your offer so that you break-even on the first visit or purchase.  This is a great way to begin a relationship for many years.  Give them an offer they can’t refuse.

4)  Create a need of urgency — Put a time limit on your offer.  Deadlines create urgency.  Unless there is a time limit, some fear of loss, there will be no reason to act quickly.

5)  Follow up — Think long-term.  Remember that it may take up to six or seven times of promoting your business before the new homeowner takes action.  New homeowners are inundated with offers and being persistent will pay off for your business.